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Business Studies

Name of course: Enterprise and Marketing

Qualification received: OCR Level 2 Cambridge National Certificate

Assessment methods and schedule: 2 Units Coursework, 1 Unit exam


Content overview:

  • R064: Enterprise and Marketing Concepts – 50% grade weighting

Learners will understand the main activities that will need to happen to support a start -up business and what the key factors are to consider when starting up a business. Learners will also understand how and why customer segmentation is used and how to target a customer market. They will develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.


  • R065: Design a Business Proposal – 25% grade weighting

This unit will provide learners with the skills and knowledge to design a product proposal to meet a business challenge scenario. Learners will be able to identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product. Learners will use their research outcomes to generate product design ideas, assess their strengths and weaknesses and work collaboratively with peers to gain feedback to inform final design decisions. Learners will complete financial calculations to select a pricing strategy and determine whether their proposal is viable.


  • R066: Market and Pitch a Business Proposal – grade 25% weighting

This unit will provide learners with the skills and knowledge to create a brand identity and promotional plan for their product proposal, developed in Unit R065. They will be able to pitch their product proposal to an external audience after completing a practice pitch, complete a review of both their pitching skills and product proposal, using their learning from this qualification, self-assessment and feedback generated.


Skills developed:

  • Investigating and solving problems that don’t have straight forward answers that can simply be ‘learnt’.

  • Communicating your ideas in detail in writing and using ICT.

  • Applying new ideas to solve business problems that need analysis of research to reach conclusions.

  • Being able to explain what you think and backing your ideas up with evidence.


Career and Educational Pathways:

Further Education pathways:

By studying this course you will be able to progress on to academic courses like Business Studies A level, or vocational applied courses like BTEC Business Studies.

Higher Education pathways:

There are a huge range of business related Degree courses from Business Studies to Marketing, Accounting and Sports, Leisure or Retail Management.

Linked Careers:

Everyone will ultimately work in some type of business or another. People who have studied Business tend to move into management trainee positions so that they can learn to play a part in running the businesses they work for.

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